THE LABOUR PARTY are leading the way plunging cash into targeting Facebook users heavily as the battle for the December election begins.
Prime Minister is desperately hoping that the election will strengthen his power in the House of Commons by restoring more Tory MPs and more Tories who will vote for his withdrawal agreement. For the week beginning October 27 to November 2, Labour had spent £34,345 on targeting voters on Facebook, the Lib Dems £25,502 and the Tories £16,297 according to data from Facebook Ad Library.
The SNP, Brexit Party and the Green Party had not spend any money during the same week.
Labour is spending more money on adverts on the NHS, opposing fracking the the Tories link to ‘billionaire donors’.
Whereas the Tories are investing in adverts for Brexit.
One of Labour’s campaigns is related to their caption: ‘Boris Johnson’s disastrous Brexit would sell off our NHS to Donald Trump.
“The NHS says that means skyrocketing costs for life-saving medicines.”
The Lib Dems have one which says: “Only the Liberal Democrats will fight for Remainers.
The Tory campaign will see advertising directed at Leave voters in key northern and Midlands seats.
“Back our campaign to stop Brexit”.
The campaign says that Jeremy Corbyn is a “Brexiteer at heart”.
Despite Theresa May saying she would stamp out foreign interference in general elections, nothing has changed between the last election and the upcoming one.
In 2018 the Information Commissioner’s Office and the Electoral Commission discovered elections were open to abuse.
Facebook’s rules demand that all political advertising is labelled to users know they are adverts.
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Ian Lucas, an outgoing member of the Department for Digital, Culture, Media and Sport (DCMS) sub-committee on disinformation, has said: “I think it’s very difficult to see how Facebook can adequately prevent misinformation.
He said: “I think they are going to see a considerable number of complaints about misleading advertising throughout this election, and it does concern me – it’s an issue I have seen growing.
“One of the big debates we are having is around targeted ads. The danger of these adverts is being dismissed.
The political campaigners Sean Topham and Ben Guerin have been taken on by the Conservative Party to improve their online election presence following problems with their 2017 election campaign.
Political parties can only spend £30,000 for each constituency in a general election so the maximum spend for 650 UK constituencies would be £19.5 million.
The General Election will take place on December 12 with voting between 7am and 10pm.