Neil Doncaster has broken his silence after Ladbrokes announced they would not renew their sponsorship for the SPFL beyond the end of this season.
The CEO of Scottish football revealed his disappointment at losing the biggest sponsorship deal in the country’s history, worth in the region of £5million.
Betting giants Ladbrokes are believed to be pushing for more responsible gambling which would mean the deal between the bookmakers and Scottish football would be against parent company GVC Holdings’ vision.
SPFL on lookout for new sponsor as Ladbrokes decide not to renew deal
But despite the setback, Doncaster believes the growth of the national game as well as the recent upturn in crowd numbers proves Scottish football is more attractive than ever to any potential sponsor moving forward.
He said: “We’re proud of the tremendous partnership we’ve enjoyed with Ladbrokes since 2015 and, given the growth of Scottish football over the past four years, with seasonal crowds up almost 20% to 4.9m, we’re in great shape to attract significant interest from new sponsors, both nationally and internationally.
“Working with our 42 clubs across Scotland has been hugely beneficial for Ladbrokes, with enormous brand exposure and media value.
“We’ll no doubt have strong interest from potential title sponsors in light of the unrivalled level of nationwide coverage, passion and drama that the SPFL consistently delivers, plus our live TV coverage confirmed up to 2025, and we expect a busy period of discussions over the coming months.”