Southampton supporters frustrated as they face wait to buy new kit 

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Southampton fans are growing increasingly frustrated by the lack of kit available to buy before the start of the season, and Sportsmail understands it may not be available until the end of the month.

The new strip is still only available to pre-order, just two days before Saints’ Premier League campaign gets underway.

The club has publicly attributed the delays to problems with a ‘third party’, and Sportsmail has learnt that the issue surrounds the logos on the shirts peeling off, meaning they were not fit to be sold.

Although Under Armour is the club’s official kit manufacturer, the ’embellishment process’ – where logos are printed onto shirts – was delayed due to the late signing of Saints’ shirt sponsorship deal with Chinese firm LD Sports, meaning the club may have taken responsibility for the finishing of the shirts. 

Southampton have already had to apologise to fans for the kit issues, which are likely to have a big impact on the club’s overall merchandise sales, and are due to give an update on when the kit will be released this week.

Sources have indicated that it is highly unlikely the shirts will be ready for this weekend, and said the middle to end of August is a more likely timeframe. 

Some fans have already resorted to purchasing poor quality, counterfeit shirts online due to the ongoing delays.

The problems are made more embarrassing for the club as they launched the kit in May with a spoof mockumentary called Saynts, which was a take on the Netflix documentary about the doomed Fyre Festival.

Although the campaign itself was considered an overwhelming success for the club, the lack of kit nearly three months on is unfortunate.

This is also the second consecutive season where Saints’ kit has been delayed, following last season’s away kit not being released until September due to issues with Under Armour.

Southampton’s players will sport the new away strip against Burnley on Saturday as the club has enough stock for the first team squad.

A statement by the club said: ‘Southampton Football Club would like to apologise to our supporters for the delay in the release of the 2019-20 kit.

‘We understand your frustration and we’re doing everything in our power to make the kits available to purchase as quickly as possible.’ 

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