PIXEL 3a just helped Google achieve a major victory as Android fans await the firm’s next flagship smartphone, the Pixel 4.
Google Pixel 3a and Pixel 3a XL were unveiled at the firm’s recent I/O developer conference in May – the hardware was pitched as a budget brother to the more premium Pixel 3 and Pixel 3 XL.
To achieve its more appealing price tag, the Pixel 3a makes a number of notable compromises – the most poignant of these is the fact the device is made from plastic rather than glass.
Qualcomm’s Snapdragon 670 processor is housed under the hood of the device and while it delivers great performance across Google’s Android operating system, it is not quite as rapid as the Snapdragon 845 inside the regular Pixel 3.
Where the Pixel 3a does not compromise is with regard to its camera – the device touts the same 12.2-megapixel rear snapper as its more premium brother and similarly takes some of the best photos on a smartphone.
Pixel 3a and Pixel 3a XL also come with vibrant OLED displays and larger batteries than their more premium counterparts.
Particularly, the Pixel 3a XL easily offers better life than any other entry in the smartphone series yet thanks to its hefty 3,700mAh cell.
Although the Pixel 3a has only been on the market for two months, it seems Android fans have already started to flock to the device for everything it does right.
Google’s parent company, Alphabet, recently released its second quarter earnings report for this year.
The document showed the company made $38.9 billion (£31.4 billion) in revenue and $9.9 billion (£7.99 billion) in profit.
One section within the report referred to “other revenues” that includes Google’s hardware business.
As noted by The Verge, this area was shown to have grown by 40 percent year over year to $6.2 billion (£5.01 billion).
Although the firm does not divide its “other revenues” segment into particular products such as Pixel phones or connected home devices, Google CEO Sundar Pichai praised the 3a in particular for helping to more than double Pixel sales year over year.
The Verge quoted the CEO as saying: “With the launch of Pixel 3A in May, overall Pixel unit sales in Q2 grew more than two times year over year.”
Unfortunately, Google did not provide precise sales numbers for its Pixel handset range or the 3a in particular.
Still, it seems the figures from the Pixel 3a are still noteworthy and surely played a part in helping the American firm’s “other revenues” segment grow by 40 percent.
Later this year Google will release its next flagship handset, the Pixel 4, and will be hoping the device replicates similar successes to that of the 3a.
Pixel 4 will be the first in the smartphone series to tout more than one camera lens on its rear and has been rumoured to come with reduced bezels on its front.
If Google’s next premium device follows tradition, it could be unveiled in October.