THE future of Marmite, Bovril and Pot Noodle could be under threat after their owner threatened to sell them off.
Unilever says it will review products and dispose of those that are not environmentally friendly.
Chief executive Alan Jope revealed that the company’s 28 sustainable brands now make up half of sales.
According to research by the firm, people want their purchases to “have a purpose”.
And Marmite, Pot Noodle and Bovril, which are among the firm’s more than 400 brands – as well as ice cream names such as Magnum – will have to prove they are improving the world or face the axe.
Examples of Unilever’s sustainable products include Knorr, Persil and Ben & Jerry’s ice cream.
Speaking about his plan, Mr Jope, 54, said: “There will come a day when we say, ‘you know what? This brand or this category is just not going to be able to find its purpose’.”