Singaporean travellers encouraged to hit road in WA

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  • New co-operative marketing campaign in partnership with Travix Travel Singapore
  • Deal forms part of the unprecedented $12 million international marketing boost
  • Campaign promotes WA’s self-drive holidays in Perth and Margaret River
  • The State Government, through Tourism Western Australia, has teamed up with Travix Travel Singapore to promote self-drive holidays in Perth and Margaret River to Singaporeans.

    The campaign, which runs until the end of June 2020, will encourage people to book trips to Western Australia over Singapore’s long weekends, through Travix Travel Singapore’s online travel agency, CheapTickets.sg.

    The campaign targets families interested in discovering Western Australia’s food and wine experiences, nature and outdoor activities, as well as exploring the city.

    It features social influencer Aarika Lee and her family on their self-drive adventure from Perth to Margaret River.

    The campaign is being rolled out across CheapTickets.sg’s digital and social media platforms.

    This deal forms part of the $12 million international marketing boost announced by Premier Mark McGowan and Tourism Minister Paul Papalia in March to grow the number of people visiting WA from overseas.

    In 2018, Singapore was WA’s second largest market in terms of leisure visitor spend. In 2018, 82,500 leisure visitors from Singapore spent $143.7 million in Western Australia.

    It is hoped the combined campaign activity in Singapore will generate more than 11,000 visitors, providing a further boost to the WA economy to help create new jobs.

    As stated by Tourism Minister Paul Papalia:

    “Singapore is a very important market for Western Australia – in fact it is our second largest market in terms of visitor spend, which is fantastic for WA’s economy.

    “This campaign encourages Singaporean families to come to WA for a long weekend away, offering a destination that’s close to Singapore and shares the same time zone, with so many unique tourism offerings.

    “We know Singaporean travellers are motivated by nature and wildlife, water and coastal experiences, good food and wine and value for money – everything we have here in WA.

    “Growing tourism is key to the State Government’s plan to diversify the economy, create jobs and develop business opportunities.

    “Increasing the number of people travelling here from overseas will help achieve those objectives, which is why we committed an extra $12 million to Tourism WA’s international marketing activity.

    “It is the biggest international marketing push in the State’s history and we expect to see thousands more people come to WA as a result.”

    /Public Release. View in full here.
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