Dunnes retains top spot in supermarket share list


Dunnes Stores captured 23.1% of shoppers' grocery spending in the period

Dunnes Stores retained the top spot in the latest supermarket share figures published by Kantar Worldpanel covering the 12 weeks to February 25th.

The retailer captured 23.1% of shoppers’ grocery spending in the period – up from 22.8% in the comparable period the previous year.

Tesco registered a market share of 22.3% in the period, putting it into second place.

“This time last year the retailer was facing a number of store closures due to strike activity and its most recent performance is reflective of this. 

“The strongest performance for Tesco has been among younger shoppers, with share among the young family demographic increasing from 26.5% last year to 29.3% this year,” David Berry, Director at Kantar Worldpanel said.

With a market share of 22%, SuperValu took third spot.

The retailer continues to build performance outside of its traditional base, Kantar Worldpanel said, pointing to young families in particular.

German discounters Aldi and Lidl registered good growth in the period under consideration.

Lidl was the second strongest growing retailer in the 12 week period, with an uplift in sales of 5.9%.  

Having previously reported a decline in sales, Aldi’s performance is back on track with sales up 1.3%.

The discounters’ market share stood at 10.6% and 10.9% respectively.

Overall, the trend pointed to positive momentum with growth in grocery sales coming in at 3.9%.

“Shoppers spent an additional €96 million on groceries over the latest 12 weeks compared to last year and two factors have led to this growth. First, shoppers are choosing to buy slightly more expensive items and this is reflected in continued sales growth for brands. 

“Second, customers have picked up more items during their weekly shop, with the cost of the average trip 60 cent more than this time last year,” David Berry concluded.


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