Instagram may bring back its much-loved chronological feed


Instagram’s much-loved chronological timeline could be making a return.

In 2016, the Facebook-owned app introduced an algorithm-based timeline to replace chronological posts in a radical shake-up.

And users weren’t happy. The move spurred a petition for its reversal, and the hashtag #RIPInstagram trended. 

Now, one Instagram employee has uploaded a video to his story showing his timeline back in chronological order after an update.

The feature is believed to be in early-stage testing and there is no indication of when, or if, it will be rolled out to the masses.

Instagram user @jackharding shared a video of his timeline, showing posts in chronological order.

A caption alongside the video said: ‘Instagram back to chronological order. I wonder if this is good or bad news.’

In a follow-up post, the Instagram user revealed he is an employee of the social media platform who is among the first to be trialling the latest beta version of the app.

Since the post, further speculation that the feed layout is set to change has emerged. 

FStoppers reported that the layout of the Instagram homepage has changed gradually over time.

With slight tweaks to the algorithm, it is believed that Instagram is now putting greater weight on when a post is shared. 

When Instagram announced it would abandon its timeline approach two years ago, the app: ‘People miss on average 70 percent of their feeds.’

To avoid this, the app implemented a new approach that would change the order based on a persons relationships and interests.

‘The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.’

Public opinion turned against the picture-sharing app as users demanded the company reverse the change.  

In just days following the announcement, a petition titled Keep Instagram Chronological was born, and it gathered 158,298 supporters in 72 hours. 

MailOnline has contacted Instagram for comment.  



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