Fitbit is coming out with two new products, one of which was designed with children as young as eight years old in mind.
The company announced today that the Fitbit Ace was designed to help children at least eight years old keep track of their health.
The company is also launching a product for adults that looks like an Apple Watch clone, called the Fitbit Versa.
Both products are available for pre-sale today; the Fitbit Ace is priced at $99.95, and the Fitbit Versa starts at $199.95.
The products will be available in stores worldwide this year.
The firm explained the thinking behind the Fitbit Ace, designed for children, by citing World Health Organization data pointing to America’s childhood obesity epidemic.
The release also referenced a study conducted by Fitbit, which concluded that ‘most parents agree and believe their children are less active than when they were children’.
‘They are concerned about their child’s weight, the food they eat and their activity levels, as well as the rising trend of childhood obesity,’ the press release said.
The company’s answer to the crisis is a wearable fitness tracker that ‘encourages’ children eight years old and older to stay active.
The Fitbit Ace will track children’s steps, the number of minutes they are active and their sleep.
Additionally, the device will ‘nudge’ children to get in at least 250 steps every hour by sending them personalized messages.
The release said wearers will get a ‘small buzz when they’ve been sitting on the couch or in front of a screen for too long’.
A reward system based on collectible badges – that will appear in the Fitbit app on either the wearer’s phone or the wearer’s parent’s phone – is also in place to encourage children, the press release said.
Additionally, Fitbit Ace users can compete with friends or family members who also have the device in fitness challenges.
Parental settings can limit what children are able to do using their Fitbit Aces.
The other product Fitbit announced today is called the Fitbit Versa, and the product’s design is strikingly similar to that of the Apple Watch.
The device can track wearers’ heart rates, activity, fitness statistics and workout summaries, and its battery life is upwards of four days.
The trackers also allow users to monitor their sleep habits, and women can follow their menstrual cycles using the devices.
A press release announcing the Fitbit Versa said the device can ‘easily log your menstrual cycle data, and record symptoms like headaches, acne and cramps; helps you be more informed about your health and life planning and, as needed, can help you show your doctor specific details for more personalized care’.
Bands for the Fitbit Versa come in gray, peach, periwinkle, black and white.
The press release said: ‘As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price.’