What you need to know in advertising today



What do HBO’s ‘Westworld’ and Steven Spielberg’s ‘Ready Player
One’ have in common? More than just their sci-fi themes.

HBO’s reality-meets-fantasy physical recreation of
the sci-fi
town of “Sweetwater” in Westworldand Warner Bros.’ two-story
rendition of the virtual world of “Oasis” from “Ready Player One”
are not only the biggest breakout hits at the South by Southwest
Interactive conference this year, but they were both created by
the same company.

That company is the ad agency Giant Spoon. To read more about how
the five-year-old shop has become a go-to for elaborate real
world marketing experiences,
click here.

In other news:

Shane Smith is officially out as CEO of Vice Media.

Longtime A+E Networks CEO Nancy Dubuc will take the reigns at the
edgy media company, with Smith becoming executive chairman.

Amazon could make billions of dollars by utilizing an
‘advertiser’s dream of data.’ 

says the e-commerce giant could build a $22 billion ad business
by 2022.

How to use Texture, the beautiful ‘Netflix for magazines’
app Apple just bought.
People can download and read
full print-like articles within the product.

A marketing agency built a business by putting brands and
musicians together for projects like custom vinyl and concerts —
and it’s hosting over 100 bands at SXSW.
The company
Collide has forged strong ties with the music industry, which
appears to be paying off.

Facebook is planning to roll out news content for its fledgling
video hub Watch this summer, reports Axios. 
move is something of an about face for the social network, which
has recently looked to veer away from news.

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